A wishlist should do more than sit in a screenshot.
People were already sharing birthday and wedding wishlists on social media. The problem was keeping track of them afterwards: which wishes had been fulfilled, what was still needed and how someone could contribute. Giftie brought that activity into a single product.
Owning the mobile experience.
I was the sole designer for the mobile app, working with Nanya, who designed the website and web app, and a team of four developers. My work covered the mobile product and brand identity, from sign-up to wishlists, gifting and wallets.
Make a wish easy to create and easy to find.
Users could create several wishlists and add items manually or bring them in from existing wishlists and online stores. I designed sharing around a unique QR code for each wishlist, alongside search, so friends could find it and contribute to individual wishes.
More than one way to show up for someone.
The experience supported gifts, money, airtime and bill payments, including gifts for people who were not registered. I also designed local-currency and USD wallet views, plus transfers into and out of the app. Each flow needed to make the recipient and the action clear before the user continued.
Keeping the MVP connected.
After several rounds of review and iteration, I finalised the mobile MVP designs. At the time of the original case study, the product was in development. What I took from the project was how closely discovery, gifting and payments need to work together: finding a wish is useful only if the next step is clear.