FortunateAdediwura.
All work
CRIBMD / Healthcare · Connected care

Easier booking.
Better context for care.

I redesigned booking, consultation and provider workflows so patients could get care more easily and doctors had the information they needed.

Role
Product Designer
Timeline
2020–2022
Platform
Mobile & web
Focus
Healthcare UX · Design QA
CRIBMD product interface
01 / Overview

Booking was losing people.

62% of users dropped off before choosing a doctor. Providers were also switching between scheduling, consultation and billing tools.

I mapped the care journey, then connected the patient flow with the work happening on the provider side.

28% → 47%Booking completion
22%Less booking time
20%Fewer support tickets
Patient dashboard, discovery and appointment screens
02 / Booking

Ask for details at the right time.

Users chose their issue, saw relevant doctors and selected a time before entering medical details. That gave them a reason to complete the heavier form.

  1. 01Choose an issueFrame the request
  2. 02Find a doctorRelevant options
  3. 03Choose a timeCommit to a slot
  4. 04Add medical detailsPrepare for care
03 / Consultation

Keep patient context close.

Symptoms, allergies and images became part of completing the appointment. Doctors could see that context during the consultation, reducing time spent clarifying basic information.

2.3×Symptom submissions
1.8×Image uploads
~40%Less clarification time
Appointments, patient context and consultation
04 / Provider tools

Connect the work around care.

I brought recurring availability, rescheduling, consultations and financial activity into connected workflows. I used Lottie for booking, call status, loading, confirmation and error feedback.

Provider appointments, consultation and financial activity
Keep exploring

More of my work.

Back to selected work
Have something in mind?

Let’s make
something useful.

Start a conversation

I’m open to product design roles and collaborations. If the work sounds like a fit, let’s talk.

Product screen